Twice As Good Hair
A results-driven haircare brand. Our proven hair repair system helps build longer, thicker, healthier bleached hair and the confidence that comes with it.
20,000+
Happy customers
4.9★
Average rating from 2,000+ reviews
100
Average Yuka rating
1,900+
Potentially harmful ingredients we formulate without
Our story
A note from our founders
We're twin sisters, and for over 13 years, we got our hair bleached, inspired by iconic blondes like our mom and Barbie, while watching it become shorter, thinner, and more damaged over time.
It came to a head in 2017, when one bad bleach session left Natalie's hair super damaged and took her confidence right along with it. That's when "someday I'll fix this" turned into "I'm fixing this now."
Natalie partnered with cosmetic chemists and independent testing labs to formulate something that actually worked. The moment Nicole saw the results on Natalie's own hair, she was in, taking on the brand side.
What started as our own hair journey became our mission: to help women build longer, thicker, healthier hair, and the confidence that comes with it. We were the customer before we were the founders.
— Natalie & Nicole Miller
Read our full story →What we stand for
Results driven
Every product is formulated with clinically proven active ingredients at their effective levels.
Credible
Our average Yuka rating is 100, the highest-scoring brand among top haircare competitors.
Clean
Dermatologist-tested formulas made without parabens, phthalates, sulfates, silicones, artificial fragrances, and dyes.
Community
Through Angels, we're building a place for confident women to support one another and show up for their communities.
Our products
A hair repair system for bleached hair
The Signature Set
The complete three-step routine.
$89.97
Hair Growth Nourishing Spray
Daily growth scalp spray for thicker, fuller-looking hair.
$34.99
Deep Hydration Treatment
Pre-wash treatment that helps prevent breakage.
$34.99
Hair Lengthening Oil
Lightweight daily oil for long, strong ends.
$19.99
Our advisory board
Heather Flanagan, APRN-C
Nurse Practitioner
Board-certified Nurse Practitioner with over 15 years of clinical experience, specializing in the root causes of hair loss through a functional medicine approach.
Kayla Andrews
Licensed Cosmetologist | Length Retention Specialist
Over 13 years of professional cosmetology experience, specializing in length retention for blondes and chemically treated hair.
Let's talk
Get in touch with the founders
Thanks for stopping by. We'd love to connect.
Natalie & Nicole Miller, Co-founders
twiceasgoodhair.com
Instagram: @twiceasgoodhair
TikTok: @twiceasgoodhair