Our Story
Twice As Good Hair is a results-driven haircare brand. Through our proven hair repair system, we help build longer, thicker, healthier bleached hair and the confidence that comes with it.
A Note From Our Founders
We're twin sisters, and for over 13 years, we got our hair bleached- inspired by iconic blondes like our mom and Barbie, while watching it become shorter, thinner, and more damaged over time.
Like so many women, we tried everything- masks, oils, and products that promised to repair our hair but never seemed to deliver. We were tired of sacrificing healthy hair in the pursuit of feeling like ourselves.
It came to a head in 2017, when one bad bleach session left Natalie's hair super damaged and took her confidence right along with it. For almost a year, she avoided cameras altogether, especially next to Nicole. That's when "someday I'll fix this" turned into "I'm fixing this now."
Natalie partnered with cosmetic chemists and independent testing labs to formulate something that actually worked- built on proven organic ingredients and haircare traditions passed down through generations, not just whatever was trending.
The moment Nicole saw the results on Natalie's own hair, she was in- taking on the brand side and making sure it could speak like an actual person, not the crazy scientist Natalie has become.
Using proven ingredients backed by clinically tested results, we developed a hair repair system designed to strengthen damaged hair, support healthy growth, and help you keep every inch you've worked so hard for.
What started as our own hair journey became our mission: to help women build longer, thicker, healthier hair- and the confidence that comes with it.
American made. Sister owned. We were the customer before we were the founders.
— Natalie & Nicole Miller
Our Values
Every single one of our products is formulated with clinically proven active ingredients at their effective levels. With hundreds of 5-star reviews, the results speak volumes about what our solutions can do.
Our average Yuka rating is 100, ranking us as the highest-scoring brand amongst top haircare competitors.
Clean, effective formulas designed to deliver real results- without the fluff, fillers, or compromises. We go beyond industry standards. Every formula is dermatologist-tested and thoughtfully crafted without 1,900+ potentially harmful ingredients, including parabens, phthalates, sulfates, silicones, artificial fragrances, and dyes. Gentle enough for sensitive scalps, hypoallergenic, and pregnancy-friendly, our products are made to support healthier hair with ingredients you can feel good about.
At Twice As Good Hair, confidence has always been our mission. From the beginning, our goal was never just to help women have healthier hair- it was to help them feel more confident in themselves. But over time, we realized something. Confidence isn't meant to be experienced alone. It grows when women encourage one another. When they build meaningful friendships. When they show up for their communities. We wanted to create more than a place to shop- we wanted to create a place to belong. That's why we created Angels. Because when one confident woman shows up, she changes her own life. When confident women show up together, they change communities. Together, we're creating experiences that empower women to step into their confidence, support one another, and leave every community a little better than they found it.
Our Advisory Board
Our advisory board is comprised of renowned experts in cosmotology and health care. Informed by the latest research, they guide out product innovation, consult at events, and serve a strong hand in everything we do.
Heather Flanagan, APRN-C
Nurse Practitioner
As a board-certified Nurse Practitioner with over 15 years of clinical experience, Heather specializes in uncovering the root causes of hair loss through a functional medicine approach. After overcoming her own health challenges by addressing underlying imbalances rather than simply treating symptoms, Heather has dedicated her career to helping patients restore their health from the inside out. Her expertise in hormones, nutrition, scalp health, and root-cause medicine provides invaluable guidance in developing solutions that support healthy, sustainable hair growth.
Kayla Andrews
Licensed Cosmetologist | Length Retention Specialist
With over 13 years of professional cosmetology experience, Kayla specializes in one of the biggest challenges facing blondes and chemically treated hair: length retention. Having worked with thousands of clients, she understands firsthand what causes breakage and what actually prevents it. Her expertise bridges the gap between salon artistry and everyday hair care, ensuring our products help preserve the health, strength, and longevity of professionally treated hair long after clients leave the salon.
